Email Marketing Manager

  • Austin, TX
  • Full Time
  • Marketing and Communications
  • Experienced

About the Position

The Email Marketing Manager at REX is a key part of the Marketing team. This role is responsible for  planning, implementing and tracking our overall email marketing programs across the customer experience. Working in collaboration with the Marketing, Sales, Sales Operations and Engineering teams. The Email Manager will be responsible for managing our email strategy, designing the campaigns, monitoring performance and achieving KPI’s.

Job Responsibilities

To fulfill the responsibilities of the role, the Email Manager will:

  • Develop the overall email marketing strategy against multiple customer audiences of both new and existing REX users
  • Manage email marketing campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimization.
  • Create the relevant email lists and campaigns
  • Create and design various CTAs and email templates
  • Determine email marketing KPIs and track success against them
  • Perform ongoing tests using alternative messaging and promotions to continuously improve performance
  • Analyze data to develop better insights into our customers and determine audience segments based on engagement and observed behaviors
  • Regularly report on results 
  • Collaborate closely with colleagues in Sales and Sales Ops to develop new programs, audiences and approaches

Experience & Qualifications

  • 4+ years of experience building and optimizing email campaigns
  • Proficient using email marketing technology especially Salesforce Marketing Cloud
  • A balance of creative thinking and analytic discipline
  • Ability to work well with teams
  • Strong interpersonal and communication skills

Nice to Have

  • Familiarity with the residential real estate industry
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